Tanishq has launched a new store in Nikol, Ahmedabad. The inauguration took place on May 24, 2024, and was attended by senior executives from Tanishq, including Ms. Pelki Tshering, Head of Marketing, and Mr. Sunil Raj, Head of Retail, along with Mr. Vishal Vyas, Regional Business Manager for West 3.
Store Features and Offerings
The new Tanishq showroom, located at Malbar Prime, Bhakti Circle Road, spans 4500 square feet and features a diverse range of jewellery collections. These include:
- Dharohar Collection: Inspired by heirloom artefacts from past eras, this festive collection showcases traditional designs.
- Dor Mangalsutras: This line is inspired by sacred elements of Hindu weddings.
- Stunning Every Ear: A variety of modern earrings in gold and diamonds.
- Impressions of Nature: A new diamond jewellery line inspired by natural beauty.
- GlamDays: Contemporary daily wear jewellery.
- Aveer: A line for men.
- Rivaah: A wedding jewellery sub-brand that caters to the fashion preferences of women across various regions in India.
Promotional Offer
To mark the grand opening, Tanishq is offering a free gold coin with every purchase made between May 24 and May 26, 2024. This promotional event aims to attract customers and introduce them to the product range available at the new store.
At the inauguration, Mr. Vishal Vyas, Regional Business Manager, West 3, Tanishq stated, “We are thrilled to announce the grand opening of our latest store in Nikol, marking our 6th store in the city of Ahmedabad. As a beloved jewellery brand in the nation, our primary goal has always been to provide exceptional customer service to our valued patrons. We are dedicated to upholding the Tanishq tradition, ensuring a delightful shopping experience for all occasions, conveniently available under one roof. This expansion is a significant step in that direction. Tanishq offers a stunning selection of jewellery pieces suitable for every customer and occasions. Our store showcases an exquisite collection of jewellery designs in gold, diamonds, kundan, polki, dailywear, and contemporary styles, catering to the diverse preferences of our clientele. We eagerly await the residents of Nikol to explore the thoughtfully curated offerings in this magnificent store.”
The launch of Tanishq’s new store in Ahmedabad signifies the brand’s continued expansion and commitment to reaching a broader customer base. For jewellers, this move highlights the increasing demand for diversified jewellery collections that cater to various cultural and contemporary tastes. Tanishq’s strategy of offering a blend of traditional and modern designs, as well as dedicated lines for men and wedding jewellery, sets a benchmark for other jewellers aiming to expand their market presence.
