GIA India has launched a new course titled “Jewellery Merchandising for Retailers,” designed to improve the merchandising skills of professionals in the jewellery retail sector.
This course offers participants a comprehensive understanding of merchandising strategies tailored to the jewellery industry.
Course Structure and Schedule
The course is open to jewellery business owners, merchandisers, retail sales staff, category/section/floor managers, and store managers.
It will be conducted via remote learning four days a week, from 9:00 a.m. to 1:30 p.m., with a practical session held one day a week from 9:00 a.m. to 5:00 p.m. at GIA India’s Mumbai campus. The first batch will start on June 10, 2024.
Curriculum and Learning Objectives
Participants will gain insights into Indian jewellery target audiences, allowing them to recognize and evaluate consumer trends, preferences, and purchasing habits. The course will provide jewellers with the knowledge to adjust their merchandising tactics to engage their target consumers better. The curriculum includes case studies and group discussions, which will continue beyond the course duration.
“For jewellery retailers to succeed in today’s increasingly competitive market, knowing how to effectively use the art of merchandising has become a necessity. Participants can take advantage of the course’s blended mode of learning and balance their business and professional commitments,” stated Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India.
Implications for the Jewellery Industry
The introduction of this course by GIA India highlights the importance of professional development within the jewellery industry. By focusing on effective merchandising strategies, the course aims to support sales and customer satisfaction. This initiative may encourage other institutions to develop similar programs.
Jewellers who enrol in this course can gain practical skills and knowledge applicable to their businesses, potentially leading to better decision-making and market performance. As the industry evolves, such educational programs are essential for staying competitive and meeting the changing demands of consumers.
