CaratLane, has expanded its retail footprint in Mangaluru with the opening of its second store. The new outlet, situated in Fiza by Nexus Mall, aims to bring closer to the consumers a wide range of stunning diamond jewellery. The inauguration was marked by a traditional coal-breaking ceremony, attended by friends, family, and loyal customers of the brand.
This launch signifies not just the growth of CaratLane but also its commitment to making high-quality jewellery accessible to a broader audience in the region. The store promises an extensive selection from CaratLane’s iconic and collaborative collections, including Butterfly, Minions, Peppa Pig, and Harry Potter. Additionally, it offers an array of jewellery tailored for various occasions, from modern mangalsutras and everyday earrings to diamond rings, catering especially to the upcoming wedding season with ample options for gifting.
In conjunction with the store launch, CaratLane introduced the Alpona collection, which features designs inspired by the traditional art style, blending traditional motifs with modern elegance. This new collection, encompassing earrings, rings, bracelets, and pendants, is crafted in 14-karat gold, white ceramic, and diamonds, showcasing the intricate Alpona motifs.
Another innovative feature unveiled by CaratLane is Postcards, enabling customers to embed video messages in jewellery, such as rings. This feature allows for a unique and personalised way to commemorate special occasions, enhancing the emotional value of the jewellery piece.
Atul Sinha, Chief Operating Officer of CaratLane, expressed his enthusiasm about the new store opening, stating, “We are delighted to inaugurate our new store in Mangalore and increase our foothold in the South region. With every new store, we are enabling more and more consumers in a specific region to browse and discover jewellery designs they like and try the designs in a store near them or using features like Try At Home or CLive.”
For Indian jewellers and the industry at large, CaratLane’s expansion in Mangaluru underscores the brand’s strategic approach to accessibility and customer engagement through both physical and digital channels. The introduction of unique collections like Alpona and innovative features such as Postcards represent a shift towards more personalised and meaningful jewellery experiences. This strategy not only enhances the customer journey but also sets a benchmark for creativity and innovation in the Indian jewellery market, encouraging other players to explore new avenues for growth and customer connection.
