The International Gemological Institute (IGI) has appointed Pooja Sahgal as its Global Chief Marketing Officer.
Sahgal has over 35 years of experience in marketing, branding, and digital strategy across various consumer brands.
Background and Industry Experience
Before joining IGI, Sahgal held senior marketing roles at several well-known companies. Most recently, she was Vice President & Head of Category Direction, Innovation, and Equity at Godrej Consumer Products Limited, where she was involved in shaping brand strategies. Prior to that, she was Chief Marketing Officer at Raymond Consumer Care, overseeing brand development initiatives.
Her previous roles also include positions at Kaya Limited, L’Oréal India, and Kellogg UK, where she managed marketing operations across different consumer categories. Her expertise covers product development, P&L management, and team leadership.
Implications for IGI and the Jewellery Sector
IGI is a key player in diamond and gemstone certification, serving jewellery manufacturers, retailers, and traders worldwide. The appointment of Sahgal reflects IGI’s focus on strengthening its market position and expanding its brand presence.
As the jewellery industry continues to evolve, changes in marketing strategies among certification bodies may influence how jewellers engage with grading services. Sahgal’s background in consumer-driven industries suggests IGI may refine its approach to brand positioning and industry outreach in the coming years.
