Limelight Diamonds has been awarded the title of ‘Best Lab Grown Diamond Jewellery Brand’ at the Times Now Excellence Awards 2024.
The accolade was presented by the esteemed Indian actor, producer, and humanitarian, Sonu Sood, on June 19, 2024.
Recognition for Contribution to the Jewellery Industry
The award highlights Limelight Diamonds’ impact on the jewellery industry, particularly in the domain of lab-grown diamonds. As India’s largest CVD (Chemical Vapour Deposition) diamond jewellery brand, Limelight Diamonds has been promoting lab-grown diamonds as an alternative to mined diamonds.
Founder’s Gratitude and Vision
Expressing her gratitude, Pooja Sheth Madhavan, Founder and Managing Director of Limelight Diamonds, reflected on the brand’s journey and its reception in East India. She stated, “East India has showered immense love upon Limelight since the beginning. Our first franchise venture was in the city of joy – Kolkata and since then we have been poured with immense appreciation from East India. And now having won this recognition for the best lab grown diamond jewellery brand in this region gives us immense pride and pleasure.”
Growing Acceptance of Lab-Grown Diamonds
Madhavan also noted the increasing awareness and acceptance of lab-grown diamonds among consumers. “East has always shown a lot of excitement and aspiration for wearing diamonds and awareness for lab grown diamonds is also increasing. Not many people knew about lab grown diamonds earlier, and that these are real diamonds that are being developed in India and are our nation’s pride. Now consumers are not only accepting but fully supporting this Swadeshi product.”
Expansion and Future Plans
Limelight Diamonds’ partnership with Jash Jewellers in East India has contributed to its growth. Madhavan highlighted the brand’s rapid expansion in the region, stating, “We truly feel blessed to have found our first partners from the East – Jash Jewellers who continue to build and expand Limelight in the region. We are already at 2 stores in just 15 months and expect to cross 10 stores in the Eastern belt by the end of the year.”
Implications for the Jewellery Industry
The recognition of Limelight Diamonds as a leading lab-grown diamond brand underscores a broader trend within the jewellery industry towards sustainable and ethical sourcing. Lab-grown diamonds, produced through processes like CVD, offer a controlled environment that addresses some environmental and ethical concerns of traditional diamond mining.
For jewellers, this shift represents both an opportunity and a challenge. The growing consumer acceptance of lab-grown diamonds necessitates an adaptation in marketing strategies and inventory management. Jewellers must now educate their customers about the benefits and characteristics of lab-grown diamonds, emphasizing their authenticity and value.