In an ambitious move to widen its global footprint, Malabar Gold & Diamonds has announced the opening of ten new stores, aiming to elevate its total worldwide outlets to 350 by March. This initiative is part of the company’s comprehensive strategy to bolster its presence in the international jewellery market. Malabar Gold & Diamonds is currently ranked as the sixth-largest jewellery group globally and holds the 19th position in Deloitte’s Luxury Goods global ranking, showcasing its prominent stature in the industry.
The expansion within India is marked by the opening of new stores in diverse locations including Latur, Satara, and Nagpur in Maharashtra; Kolar and Whitefield in Karnataka; Jaipur in Rajasthan; Chandni Chowk in Delhi; Vanasthalipuram in Andhra Pradesh; Patiala in Punjab; and Puducherry. Notably, the company is making its debut in Rajasthan and Puducherry, extending its market reach in these regions. The strategic selection of these locations underscores Malabar’s intent to consolidate its market share in states where it already enjoys popularity, while also venturing into new territories.
MP Ahammed, Chairman of Malabar Group, articulated the company’s global achievements and its commitment to the ‘Make in India, Market to the World’ philosophy. Ahammed stated, “We have achieved great progress at the global level by embracing the concept of ‘Make in India, Market to the World’. This accomplishment brings immense joy, not only to us but also to jewellery enthusiasts in the 14 countries where the brand is present. As we prepare to open ten new stores, we express our sincere gratitude to all our valued customers, team members, and investors who have played a key role in making this possible. With each new store opening, we are moving closer to our goal of becoming the world’s number one jewellery and luxury brand.”
Furthering its international outreach, Malabar Gold & Diamonds is also set to inaugurate stores in New Zealand, Egypt, Turkey, and South Africa, supplementing its established operations in existing countries. The expansion reflects the company’s robust international growth strategy and its ambition to cater to a broader customer base across different geographies.
The Malabar Group is lauded for its employment practices and the creation of job opportunities. Presently, it employs approximately 22,000 individuals from diverse backgrounds, with plans to expand its workforce to one lakh within the next three years. This ambitious goal underscores the company’s commitment to contributing to employment generation and sustaining a high standard of workplace environment.
Malabar Gold & Diamonds prides itself on offering customers a transparent and trustworthy shopping experience. This is exemplified by their 10 promises to customers, which include detailed price tags, fair pricing, lifetime free maintenance, 100% value for gold and diamonds during exchanges, HUID jewellery certification, certified diamonds, comprehensive insurance cover, responsibly sourced gold, and stringent labour practices.
For Indian jewellers and the wider jewellery industry, Malabar Gold & Diamonds’ expansion strategy and its emphasis on ethical practices, customer satisfaction, and global market penetration serve as a notable example of how Indian jewellery brands can scale globally while adhering to high standards of quality and service. This development not only reinforces India’s position in the global jewellery market but also highlights the potential for Indian brands to compete on an international level, leveraging India’s rich heritage in jewellery craftsmanship and its modern manufacturing capabilities.
