In a significant move for the Indian gold market, the World Gold Council has announced the appointment of Sachin Jain as the new Chief Executive for India, starting March.

This appointment comes at a crucial time for the gold industry in India, which is experiencing transformative changes.
Extensive Background in the Jewellery Industry
Sachin Jain brings to the table an extensive background, with over 13 years of experience at De Beers, where he notably served as the Managing Director of De Beers India.
His tenure at De Beers was marked by his leadership in developing the De Beers Forevermark business across India and the Middle East, demonstrating a keen understanding of the luxury retail market and jewellery industry.
Beyond De Beers, Jain’s career includes significant positions at renowned companies like Lladro, Swatch Group, and Benetton, underscoring his diverse experience in the luxury goods sector.
Strategic Vision for India’s Gold Market
David Tait, the World Gold Council’s global chief executive, expressed his enthusiasm for Jain’s joining, highlighting the strategic importance of Jain’s role. “Sachin’s experience in the retail market, and jewellery industry is crucial to our efforts to enhance consumer’s trust in gold and in the Indian gold industry,” Tait stated.
He further emphasized Jain’s marketing expertise as key to deepening engagement across the gold industry and with financial institutions, enhancing gold’s perception as a vital component of investment portfolios.
Sachin Jain, on his part, expressed his commitment to driving sustainable practices and positive change within the Indian gold market. “It is a privilege to be entrusted with leading the World Gold Council’s activities in India,” Jain remarked, outlining his vision focused on sustainability, responsible practices, and leveraging gold’s investment potential to contribute to India’s economic growth.
A Smooth Transition and Future Endeavours
Somasundaram PR, the outgoing chief executive for the World Gold Council in India, will continue in his role until Jain’s commencement, after which he will transition to an advisory role. This includes spearheading the establishment of a self-regulatory organisation (SRO) for the Indian gold sector, a critical initiative aimed at enhancing regulatory standards and practices within the industry.
Implications for the Indian Jewellery Industry
Jain’s appointment signals a new era for the World Gold Council’s operations in India, with a focus on innovation, sustainability, and strategic market development. His extensive experience and strategic vision are expected to bolster the Council’s initiatives, aiming to enhance the overall trust and perception of gold in India. For professional jewellers and stakeholders in the Indian gold market, this transition represents a pivotal moment, promising new opportunities for growth and collaboration in promoting gold as a key asset class and sustainable luxury product.
Jain’s leadership is anticipated to drive significant advancements in consumer engagement, responsible gold sourcing, and the broader application of gold within the Indian economy, aligning with global standards and practices.
As the Indian gold market continues to evolve, the industry watches closely, anticipating the impact of Jain’s strategic initiatives on the market’s future direction and the World Gold Council’s role in shaping the landscape of the gold industry in India.