Zen Diamond, a prominent Turkish jewellery brand, is set to establish its presence in India with the launch of its flagship store in Mumbai.
This strategic expansion marks the brand’s entry into the Indian market, with the store located in the bustling Bandra area at 36 Turner Road. The grand opening is scheduled for 9th August, beginning at 4 PM.
A New Milestone for Zen Diamond
Zen Diamond, which boasts over 400 stores globally, is venturing into the Indian market to cater to the growing demand for high-quality diamond jewellery.
The new store will offer a preview of Zen Diamond’s latest collections, providing an opportunity for customers to experience the brand’s craftsmanship and design. The event will also feature a Meet and Greet session with Emil Güzelis, Founder and Chairman of Zen Diamond Group, and Neil Sonawala, Managing Director of Zen Diamond India.
Participation in the India International Jewellery Show (IIJS)
Emil Güzelis is also scheduled to be the chief guest at the India International Jewellery Show (IIJS) organised by the Gem & Jewellery Export Promotion Council (GJEPC).
The IIJS, taking place from August 8th to 13th in Mumbai, is one of the most prestigious jewellery trade events in India. Güzelis’ presence at the event underscores Zen Diamond’s commitment to strengthening its ties with the Indian jewellery market and its stakeholders.
Implications for the Jewellery Industry
Zen Diamond’s entry into India signifies a noteworthy development for the jewellery industry, particularly in the high-end diamond segment. For Indian jewellers, this move introduces new competition and potentially elevates market standards for diamond jewellery. Zen Diamond’s extensive global experience and market reach could influence local market trends, prompting other brands to innovate and enhance their offerings.
