Diamond traders in Antwerp have openly called on Air India to initiate non-stop flights to Delhi and Mumbai, aiming to bridge the logistical gap between two of the world’s leading diamond trading centres.
This request, grounded in the desire to enhance operational efficiency and reduce travel time, underscores the absence of a direct air service linking Belgium and India, both pivotal in the global diamond trade network.
The Call for Connectivity
Antwerp’s diamond traders have articulated their stance through a communication to Air India, stressing the significance of direct routes in streamlining business operations. The current travel arrangement necessitates layovers in major cities such as Dubai, Qatar, Switzerland, or Germany, thereby extending the journey and complicating logistics.
Air India’s Expansion Plans
In light of Air India’s announcement in January regarding a substantial expansion that includes the addition of 68 new aircraft to its fleet, the traders’ request gains additional relevance. This expansion by Air India, a conglomerate under the Tata Group, presents a timely opportunity to cater to the specific needs of the diamond trading community, suggesting potential for direct flights as a strategic business move.
“Our international business operations necessitate frequent travel, involving visits to clients, suppliers, and our company’s subsidiaries spanning the globe,” said in a letter to Campbell Wilson, CEO of Air India.
“We respectfully request Air India to explore the possibility of introducing direct passenger flights to Brussels in the near future. We have approached Air India for comment.”
In conclusion, the demand for direct flights from Antwerp to Delhi and Mumbai is more than a logistical request; it’s a strategic move aimed at consolidating the global diamond trade’s efficiency and responsiveness. As the industry awaits Air India’s decision, the potential benefits for jewellers and traders worldwide hang in the balance, highlighting the critical role of transportation in the global jewellery market.
