The All India Gem and Jewellery Domestic Council (GJC) has called on the Indian jewellery sector to suspend all business transactions with Turkey and Azerbaijan. The announcement follows Turkey’s public support for Pakistan after the recent Pahalgam terror attack in Jammu and Kashmir, in which 26 Indian civilians were killed. Azerbaijan has also reportedly taken a similar position, prompting a wider industry response.
Trade Action Linked to National Sentiment
GJC issued the call as an expression of solidarity with national interests and in support of Operation Sindoor. The Council said the trade suspension was in response to national security concerns and political developments.
Rajesh Rokde, Chairman of GJC, said:
“The Indian gem and jewellery sector stands united in support of the nation. It is imperative that our industry sets a strong example by prioritizing the country over commerce. We call upon every jeweller, manufacturer, trader, and wholesaler to stop all transactions with Turkey and Azerbaijan. This collective action reflects our unwavering commitment to national interests and solidarity during Operation Sindoor. By halting trade, we send a clear message of unity and resolve, reinforcing our industry’s role as a pillar of national pride. Let us unite as an industry to uphold these values, showcasing our resilience and loyalty to India’s honour and security.”
Avinash Gupta, Vice Chairman of GJC, added:
“Trade is not just about profit – it is also about principle. By standing firm in our resolve to halt transactions with Turkey and Azerbaijan, we demonstrate that our commitment to the nation surpasses commercial interests. We proudly salute our valiant armed forces, whose unwavering courage and dedication protect our sovereignty during Operation Sindoor. We also extend our heartfelt appreciation to Prime Minister Narendra Modi for his visionary leadership and steadfast guidance in steering the nation through challenging times. Let us uphold this stance with integrity and dedication to our country’s values.”
Existing Trade Routes May Complicate Compliance
Although the GJC has called for a halt in trade, industry sources indicate that jewellery, especially gold, is often traded indirectly through Dubai. This could make it difficult to monitor the full extent of compliance within supply chains.
Economic Links Beyond the Jewellery Trade
The Council also pointed to the broader economic engagement between India and the named countries, noting that Indian tourist spending in Turkey—on flights, hotels, and destination weddings—has contributed to that country’s economy. Similar concerns have been raised regarding Azerbaijan.
Potential Considerations for Industry Stakeholders
The GJC’s position brings attention to the impact of international relations on commercial partnerships, prompting jewellers to review their supply chain links with the named countries. Although not enforceable, the call may lead businesses—especially those involved in international sourcing—to reconsider trade relationships with Turkey and Azerbaijan.
GJC has reaffirmed its commitment to guiding its members in aligning their trade practices with national priorities.