Malabar Gold and Diamonds has opened its flagship showroom in Los Angeles, marking its fifth location in the USA and its largest in North America. This showroom is aligned with the company’s expansion strategy in North America and globally. The new location, situated in Artesia City, spans 6,500 square feet and showcases more than 30,000 jewellery designs from 20 countries, featuring 25 exclusive brands. The showroom offers customisation options for jewellery.
The inauguration ceremony was attended by California Congresswoman Michelle Steele, along with Malabar Group’s Chairman MP Ahammed, Vice Chairman KP Abdul Salam, and other senior executives. Commenting on the event, MP Ahammed, Chairman of Malabar Group, stated: “Our flagship showroom in Los Angeles reflects our commitment to offering a distinctive jewellery shopping experience. This location is particularly significant for us, as North America plays a vital role in our growth strategy. We are grateful for the support that has helped us pursue our goal of becoming the world’s leading jeweller.”
Expansion Plans and Strategic Growth
In line with its expansion strategy, Malabar Gold and Diamonds announced that it will launch 20 new showrooms globally by the end of October 2024. Of these, seven are already operational, with 13 more set to open in key markets across the USA, UAE, Qatar, Saudi Arabia, and India. In the USA, additional showrooms will be established in cities such as Atlanta, San Francisco, Seattle, Austin, and New York, among others. In Canada, the company will extend its presence into British Columbia and Alberta.
This expansion reinforces the company’s position as one of the largest global jewellery retailers, with over 360 showrooms spread across 13 countries.
Special Launch Offers and Customer Engagement
To celebrate the opening of the Los Angeles showroom, Malabar Gold and Diamonds is offering guaranteed gold coins to customers purchasing diamond and precious gem jewellery, an offer valid until 3rd November 2024. The promotion aims to attract customers while introducing the local market to the brand’s extensive collection.